The team at Raiffeisen came to us with the task of building a new banking experience to tap into modern fintech trends and explore new opportunities. Being a big player in banking, it’s not easy finding new ways to innovate without being hemmed in by the current company identity and complicated backend systems.
Used methodologies: Jobs-to-be-done, mind mapping, CJM, user research, scrum meetings, art-direction.
While market research from the client helped us understand about competitors, target audience and market size, we needed design-related insight to truly understand how users would interact with the app. That’s why we decided to kick off with design research, including asking customers at Raiffeisen branches about their experience with the current app.
Good saving habits are about more than checking your account balance – you need to know how much is going in, going out, and going straight to the savings pot.The Raiffeisen app takes into account your regular payments, loans and unpaid bills to provide a “save to spend” balance. In short, money you can actually spend.
Raiffeisen analyses all your spendings and provides meaningful insights on how to save money. The app is connected to a whole host of vendors and every insight has an immediate call to action, so that you can start saving money directly from the Raiffeisen app without opening other applications.
Forget having to manually type in long numbers just to send money to your friends and family. With the Raiffeisen app, you can pay bills, repay debts, and pay back your friends for last night’s pizza straight from the app.
Get your friends and family involved on social media and invite them to give you a present you really want – help towards your saving goals.
Messenger integration saves your time and streamlines the entire experience. No more complex logins and manually typing in long account numbers – just powerful banking whenever you need it.