Why settling up with a single expensive perfume when you can get a 30-day supply and then go with a different one? Scentbird is a luxury fragrance subscription service that changes the experience of buying perfumes. Our main task was to explain better this idea and increase conversion of the new users.
Used methodologies: Jobs-to-be-done, mind mapping, CJM, user research, scrum meetings, design studio, art-direction.
We found that people struggled to understand the subscription model, were confused about pricing, and didn’t know the amount of perfume they would receive.
To gather the feedback on the chosen direction, a simple interactive prototype was prepared and tested just in the first week of the project.
We applied fashion booklet style as people tend to connect fragrancies with vogue.