Insights on UX/UI, Branding and Digital Design

Humbleteam's Work for Lickies Named Site of the Day by Orpetron

When a product has this much personality, the design job is to match it and amplify it.

Humbleteam's branding and web design work for Lickies just got recognised by Orpetron — here's the story behind it.

We Only Hires Designers Who Can Work With Figma's UI Hidden — and What It Means for Your Startup

We ask every design candidate to hide all Figma panels and design a simple interface. If they freeze, that's the answer.

Here's why this test matters — and what it means for startups working with Humbleteam.

Why Professional Sports Clubs Choose External Product Design Agencies Over In-House Teams

Most professional sports organisations have internal digital teams. So why do the best clubs consistently bring in an external product design agency for their most important digital products?

Here's the honest answer.

When Startups Should Bring in an External Product Design Partner — and What to Expect

Most funded startups wait too long to bring in a product design partner — or bring one in at the wrong stage. Here's how to know when the timing is right, and what to expect when you do.

How AI Chatbots Are Changing Fan Engagement for Sports Clubs — and What Most Get Wrong

Most football clubs and sports organisations exploring AI chatbots are asking the wrong question. Here's what fans actually care about — and how to design digital fan engagement tools that get used.

How Startups Can Stop Wasting Time Building Features Nobody Uses

Most funded startups waste months building features users will never use.

Here's the rapid hypothesis testing framework Humbleteam uses to help startups validate product decisions before they become expensive mistakes.

Digital Branding for Funded Startups: When to Invest and What to Prioritise

Most startups either invest in branding too early or too late. Here's how Humbleteam thinks about digital branding investment at each stage of startup growth — and what actually moves the needle.

Why Sports Organisations Don't Hire Design Agencies for Design

Beautiful mockups don't convince sports club digital teams. A clear path from problem to outcome does.

Here's how Humbleteam approaches product design for sports organisations — and why process beats taste every time.