A Fact About Gen Z to See Apps For This Audience Differently

How do you feel about online contacts? Are they real friends or just names on a list?

We’re running research on fan experiences – and what I keep hearing: many 30+ users call internet contacts “just acquaintances.” But Gen Z doesn’t.

A Minecraft teammate can feel as close as a classmate.

Online or offline, the sense of responsibility to the relationship feels the same. What does this mean for products?

Give people a way to keep the thread alive after micro-moments.

One tap to connect after a co-watch or co-play.

Sports example: you buy two adjacent seats, and the app suggests “Say hi to your neighbour”. The chat stays open before and after the match and gives users more reasons to remember about your app.

This shifts how we usually think about fan apps and experiences. Something to think about.