Check if your website works

Many companies struggle to explain what they actually do - without using words that aren’t even on their site.

Which makes you wonder: if you can’t describe your service using your own website, how is your user supposed to understand it?

So now, in almost every web project, we run a simple test for both the client and our internal design team: Try to explain your product or service in under 30 seconds using only the words from your site.

No extra context, no pitch, no “let me explain”. Just what’s already written there.

If you can’t do it, your users won’t be able to either.

You can try this with your own website too. Open it, read the headlines and paragraphs out loud, and try to describe what you sell. If you can’t do it clearly - it’s time to fix your copy.