Hiring rule

Sergey Krasotin
Design Director
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When a child is applying to a top private school, the school doesn’t test for how much the kid already knows. Instead, they test for motivation to learn - the one thing the school can’t teach.

It’s exactly how we hire designers. We’re a distributed team - people work from the US, Europe, and Asia. And if someone isn’t naturally self-driven, no one’s going to fix that remotely.

Everyone knows these stories - someone working three remote jobs, joining meetings from a car, or just coasting. We blacklist that instantly. Not out of cruelty, but because our rule is simple: full commitment during work hours, no exceptions.

And we check it easily. During the trial period, we look at Figma history - how much the person actually produces. Not even about perfection. In design, quantity often turns into quality. What matters is consistent output.

Our designers can produce 20–25 artboards a day for a sports app project.

If someone does 3, it’s clear they’re not really there. That discipline is why our designers often deliver faster and better than many in-house teams at large companies.

Big organizations can afford to hide inefficiency. We can’t - and that’s our advantage.

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