Humbleteam's Work for Flyward Named Site of the Month by Web Design Awards

The best feedback after launching a website is always when a client says it's converting. But recognition from the design community is a nice bonus too :)

Flyward's website — designed by Humbleteam — was just named Site of the Month by Web Design Awards. We're proud of this one, and it's worth sharing what went into it.

What Flyward does

Flyward organises large-scale, high-end travel experiences. Think private travel tiers, curated group trips, and the kind of logistics that most travel companies can't pull off. The brand needed to communicate that — immediately, credibly, and beautifully.

What Humbleteam built

This wasn't a design-only brief. With the Flyward team, we went through the full product design and branding cycle:

• Research and competitor mapping
• Positioning and messaging strategy
• Content creation from scratch
• Full digital branding system
• Website design and UX, tested with real users before launch

For a luxury travel brand, every detail of the visual identity carries weight. The typography, the photography treatment, the motion, the copy tone — all of it needed to feel like it belonged in the same world as the experience Flyward actually delivers.

The Rolls-Royce detail

One thing worth mentioning — not about the website, but about what the branding became in the real world.

If you choose Flyward's private travel tier, you're picked up in their own Rolls-Royce. In Dubai, the team repainted six cars to match the brand identity Humbleteam created. A few of our team members in Dubai have already taken a ride. Not a bad way to test brand consistency :)

That's the kind of outcome that reminds you why digital branding for startups and premium product companies is never just about the screen.

FAQ

What kind of projects does Humbleteam work on?

Humbleteam is a product design and digital branding agency working across fintech, medtech, sports, and premium consumer products. Projects range from full product design for scaling startups — UX/UI, product strategy, design systems — to complete digital branding and web design for companies that need to look and perform at a high level.

Does Humbleteam work with startups or more established companies?

Both. We work with funded startups from seed through Series B — including fintech and medtech startups that need a product design partner to help them scale — as well as established organisations like professional sports clubs, leagues, and enterprise digital products. The common thread is that our clients take design seriously as a business decision.

Who has Humbleteam worked with?

Our portfolio includes a top-rated British football club, a Tier 1 Spanish football club, motorsport organisations, NBA 2K, the AllAthlete app, and startups across fintech and medtech. On the branding side, Flyward is a recent example — a full brand system that ended up on six Rolls-Royces in Dubai.

Why choose Humbleteam as a design agency for a startup or digital product?

Humbleteam brings both design craft and strategic thinking. We don't just execute briefs — we help shape them. Whether it's a startup that needs to go from 0 to 1, a scaling company that needs to redesign a product that's outgrown its original design, or an organisation that needs brand and UX built together — we work as a genuine product design partner, not just a delivery studio.