The best UX ideas in sports product design often don’t come from sports at all

At Humbleteam, a UX/UI and product design agency working with sports teams and the sports industry, many of our strongest ideas come from completely different domains — like airline apps.

We once did a deep dive into how airlines sell tickets: seat selection, upgrades, add-ons, payment timing.

We purchased around 15 flights across different airlines just to map the full digital experience.

That research never ended up being used for the original project. But later, it became the foundation for a season-pass flow for a football club. From a product design perspective, the parallels were clear: high price, emotional purchase, future date, multiple decisions along the journey — exactly like buying a long-haul flight.

So Humbleteam applied interaction patterns from airline UX to sports ticketing, and it worked extremely well for football fans and club platforms.
This is the power of cross-domain product design.

You explore one industry, and the insights unlock better UX/UI solutions in another.

At Humbleteam, we rarely look only at “other sports apps” for inspiration. The best ideas for sports teams often come from far outside the sports industry — and that’s what helps us design stronger digital products.