We've Replaced Half of Our 3D and Motion Work with AI

What used to take days – or at least hours – in motion and 3D now takes minutes. The sketches you see attached were done in roughly 10-15 minutes, half an hour max.

What’s even more interesting is how the AI learns over time.

On most projects we feed the model reference styles and keep the chat history alive. The longer we stay on a project, the better and faster it gets at matching our visual language.

Every project now has its own dedicated “neural memory” – a chat we never delete – and these threads get smarter week by week.

Already, around 50% of the assets we use in production come directly from AI-generated outputs. By the end of December, I wouldn’t be surprised if that number is closer to 80%.

It’s wild to see creativity move this fast.